The Future of Concrete is Digital, Data-Driven, and Customer-Focused
In this episode of the Add 10 Gallons Concrete Podcast, hosts Paul Fendley and Joey Bell of Active Minerals International, LLC sit down with our own Ben Rabchuk, VP of Regional Sales at Command Alkon, to explore the current challenges and untapped opportunities in the concrete sector.
The conversation starts with something familiar to everyone: Amazon and the way it has changed consumer expectations. From there, the hosts connect the dots to concrete, discussing how the industry can learn from those shifts – particularly around speed, convenience, and responsiveness to customer needs.
As the episode unfolds, they shine a spotlight on the slow pace of change in construction and why embracing digital transformation is critical. From data-driven decision-making to adopting new IT solutions, the message is clear: technology isn’t optional, it’s essential.
Key themes from the conversation:
- Industry Challenges: An aging workforce, driver shortages, and too much reliance on paper-based processes are putting pressure on concrete producers.
- The Power of Data: Companies that leverage accurate, timely data can improve efficiency, maximize the use of their trucks and crews, and strengthen margins.
- Technology as an Enabler: Tools like e-ticketing, digital workflows, and just-in-time delivery systems are already proving their ability to streamline operations and improve cash flow.
- Customer-Centric Mindset: Understanding what customers truly need — and aligning services to deliver on those expectations — remains the cornerstone of creating value in the concrete business.
- Recruiting and Retaining Talent: The industry’s future depends on attracting new talent, including people from outside construction, who can bring fresh perspectives and innovative ideas.
The episode is both candid and forward-looking. It acknowledges the very real challenges producers face, but also emphasizes the wealth of opportunity available for those willing to innovate and adapt. By embracing digital tools, focusing on data, and investing in talent, the industry can move beyond today’s obstacles and build a stronger future.
👉 Listen to the full conversation: